Hikma Pharmaceuticals
16
years at Hikma Pharmaceuticals
Leading regional commercial operations, launch strategy and large-scale transformation, with an impact that reached thousands of employees.
Human performanceExecutive coachingLeadership excellence
Self-mastery first. Leadership follows.
Emotional intelligence coaching for executives and leadership teams across MENA, grounded in twenty-five years of commercial leadership.
- 25years in commercial leadership
- 200+product launches at Hikma
- 500+professionals trained
- Hikma Pharmaceuticals16 years
- Sanofi6 years
- Six SecondsCertified
- ICFMember
The record
The results came first.
Every figure here comes from Samah’s own roles, in pharma and in coaching.
200+
products and registrations launched
800%+
sales growth delivered at Sanofi
500+
professionals trained across healthcare, education, pharma and corporate
150+
hours of one-to-one coaching delivered
50+
stages, TV, radio and online events spoken at
The evidence
Emotional intelligence stopped being a soft skill.
Why leadership teams invest in emotional intelligence now.
75%
Cited by Samah Natourof careers are derailed by emotional blind spots, not by a lack of strategy or skill.
20%
Harvard Business Reviewstronger performance from leaders with high emotional intelligence.
89%
Gallupof employees would trade higher pay for better wellbeing.
Engagements
Three ways leadership teams work with Samah.
Each engagement is built around your organisation, and designed so the impact can be measured.
01
EQ Leadership Accelerators
Shaping emotionally agile leaders who can hold their clarity in any environment.
02
Struggle to Strength Programs
Reducing turnover through psychological safety and wellbeing practices a team can sustain.
03
Wellbeing That Drives Results
Aligning human needs with business goals so the impact is measurable and it lasts.
Method
Awareness, transformation, flourishing.
An approach that blends evidence-based frameworks from Six Seconds, corporate wellness science and executive leadership principles.
- 01
Awareness
Understanding emotional patterns and leadership blind spots.
- 02
Transformation
Applying EQ tools to daily decisions and team dynamics.
- 03
Flourishing
Sustaining performance through emotional wellbeing.
Each session is crafted with curiosity, accountability and empathy, creating transformation that lasts beyond the coaching room.
In their words
What changed, in their words.
4.9/5
Trainer knowledge and expertise
Average of 7 anonymous responses, pharmaceutical company programme, 2026.
2.2→3.8
Self-rated knowledge, before and after
Average of 17 anonymous responses, partner programme.
I closed a deal with a very difficult client by applying the Think-Feel-Act model. I understood both sides’ thinking patterns better, and what could make the deal work.
Hanan, Regional Country Manager at a global corporation
Empathy with the person in front of me helped me a lot. It helped me accept people and situations, especially at work.
Leen, Head of Marketing and Business Development in telecom
I realised I must not ignore my feelings. Ignoring them is the main reason my work gets less sharp.
Maysa, founder of a marketing agency
I applied the optimism exercise, and it helped me make a decision I had been afraid to take.
Batool, founder in the health industry
I’m more aware of my emotions and communicate more effectively with others.
Participant, pharmaceutical company programme
Career
Twenty five years in business before this work.
The commercial background is why the wellbeing conversation lands with executives.
- 2024 – now
Emotional Intelligence Trainer & Coach
Six Seconds
Designing and delivering EQ programmes for public and corporate audiences across the MENA region.
- 2024 – now
Corporate Wellness Coach
Corporate Health & Wellness Association
Coaching individuals and teams, and building wellness programmes aligned to organisational goals.
- 2020 – now
Public Motivational Speaker
Independent
Speaking on emotional wellbeing and health awareness, and sharing a personal breast cancer journey to encourage early detection.
- 2007 – 2024
Strategic Marketing & Launch Excellence Leader, MENA
Hikma Pharmaceuticals
Sixteen years leading regional commercial operations, launch strategy and large-scale transformation.
- 2001 – 2007
Senior Medical Representative
Sanofi
Key account and sales strategy in Amman.
On stage
Samah speaks on emotional wellbeing on stages, TV and radio, and shares her own breast cancer journey to encourage early detection, with the Jordan Breast Cancer Program and the King Hussein Cancer Foundation.
Credentials
- 2024
Certified Emotional Intelligence Brain Coach
Six Seconds
- 2019
Certified Emotional Intelligence Practitioner
Six Seconds
- 2024
Certified Corporate Wellness Specialist
Corporate Health & Wellness Association
- 2014
MBA, Marketing
German Jordanian University
- 1999
BSc, Pharmacy
Jordan University of Science and Technology
Contact
Start with a strategy call.
For leaders accountable for people at scale. Every conversation is held in confidence.
Book a strategy call- Founders
- Executives
- HR leaders
- People and culture teams